What You Really Need to Know About SEO (Without the Tech Jargon)
Want to show up on Google but don’t speak tech? Here’s a super simple guide to help you understand SEO and how it helps your website get found.
🔍 1. Keywords – What People Are Searching For
Keywords are the words your potential clients type into Google.
Example: “Webdesign in Tauranga”
Use them in:
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Page titles
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Headings (like this one!)
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Paragraphs (naturally)
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Meta descriptions
✅ Tip: Use tools like Ubersuggest to find ideas.
🛠️ 2. On-Page SEO – Make Each Page Easy to Understand
Make each webpage clear for both Google and visitors.
Checklist:
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✅ Title with keywords
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✅ Clear headings (H1, H2, etc.)
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✅ Short, helpful paragraphs
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✅ Clean URLs: yourwebsite.com/brow-lamination
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✅ Descriptive meta description
⚙️ 3. Technical SEO – Behind-the-Scenes Setup
You don’t have to be a techie, but your site should be:
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Mobile-friendly
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Fast-loading
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Secure (HTTPS)
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Easy to navigate
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Connected to Google Search Console
Talk to your web developer about setting this up.
🔗 4. Off-Page SEO – Build Trust and Credibility
Google wants to show trusted sites. That means:
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Other websites linking to yours (backlinks)
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Social shares
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Online mentions (even without links)
Simple ways to start:
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Guest blog
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Share posts on social media
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Get listed on local directories
✍️ 5. Content Is King – Be Helpful
People search because they need something. Your content should answer questions or solve problems.
Ideas:
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“How to prepare for microblading”
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“BB Glow: What to expect”
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“Top 5 beauty trends in Tauranga”
💡 6. User Experience (UX) – Make Visitors Feel Good
A great website experience matters.
Make sure your site is:
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Easy to navigate
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Fast and responsive
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Clean and professional-looking
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Easy to read on phones
📍 7. Local SEO – Show Up in Your Area
If you serve clients in places like Taupo, Rotorua, or Tauranga, this one’s key.
Checklist:
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Google Business Profile is set up and complete
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Use local words (e.g., “Tauranga Botox”)
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Collect reviews from happy clients
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Add location to your website footer and contact page
📊 8. Track It – Know What’s Working
Use free tools:
Check:
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What people search for
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What pages get the most visits
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What content brings in leads
✅ Final Tip:
SEO is not magic. It’s about being helpful, clear, and easy to find.
Even doing a few of these things well can make a big difference.